Last Updated: Jan 20th, 2026
This Privacy Policy describes how longevity-lens.com collects, uses, and shares your personal information when you visit https://longevity-lens.com (the “Site”).
1. Information We Collect
When you visit the Site, we automatically collect certain information about your device and your interaction with the Site through the following technologies:
- WordPress.com Stats: As a site hosted on WordPress.com, Automattic (the parent company) collects information such as IP addresses, browser types, and timestamped logs of visits. This helps us understand our traffic and maintain site security.
- Google Analytics: We use Google Analytics to understand how visitors engage with our content. This includes data like pages visited, time spent on site, and the geographic region of our visitors. Transparency Note on Consent Mode: “Our site utilizes Google Consent Mode v2. This technology allows us to respect your privacy by sending anonymized ‘pings’ to Google Analytics before you provide consent. These pings do not store cookies on your device. Only after you provide explicit consent will full tracking cookies be activated to help us understand your journey on our site.”
- Cookies: We use cookies to enhance your experience. You can choose to decline cookies via your browser settings or our cookie consent banner.
2. How We Use Your Information
We use the information collected to:
- Monitor and analyze web traffic and trends.
- Improve the content and user experience of the blog.
- Protect the Site against malicious activity or spam.
3. Data Sharing and Third Parties
We do not sell your personal data. We share data with the following service providers who help us run the Site:
- Automattic (WordPress.com): To host and provide site statistics. [Link to Automattic Privacy Policy]
- Google LLC: We use Google Analytics. Google may use the data collected to contextualize and personalize the ads of its own advertising network.
- You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
4. Your Rights (GDPR/CCPA)
Depending on your location, you may have the following rights regarding your data:
- The right to access the personal data we hold about you.
- The right to request that your personal data be erased.
- The right to object to or restrict processing. To exercise these rights, please contact us at longevityjourneyblog@gmail.com.
5. Data Retention
We retain site visitor data only as long as necessary for the purposes described above. Google Analytics data is typically set to expire after 14 months.
6. Contact Us
For more information about our privacy practices, please contact: Gerrit Grotewold, longevityjourneyblog@gmail.com.